Logo design gone wrong: why professional logo design is so important

Logo design gone wrong: how to avoid making the same mistakes these companies made

When many of us think of large corporate companies, we naturally assume their branding will be on point. That, however, is not always the case. A company’s logo is often the first thing potential customers will see and it can influence their buying decisions and first impressions of a brand. Using the below examples, we highlight examples of logo design gone wrong and how you can avoid major design flaws.

So, what makes a great logo?

Before we get to the examples of logo design gone wrong, let’s talk about what exactly makes a logo great. A logo is often the first piece of advertising a consumer will interact with. A great logo is simple, memorable, represents the brand’s core values and is instantly identifiable. Logos can include a combination of text, image or both. The key to building a business is to create a strong brand, and a logo is right at the heart of any brand.

The most successful logos are those that people instantly associate the brand with at the very first glance. Take Apple, for example. It is universal and timeless.

logo design gone wrong

Logo design gone wrong

Now let’s take a look at some examples of logo design gone wrong.

London 2012 Olympics

logo design gone wrong

If a logo is so abstract that people struggle to understand what it’s about, it’s not doing it’s job. Many people still struggle to see that the read shapes are supposed to read ‘2012’. Or maybe they illustrate a little girl using her computer.

Mega Flicks

logo design gone wrong

When designing a company’s branding, font selection is just so important.

State Of Vermont Maple Syrup

logo design gone wrong

This logo demonstrates why it is so important to look at a logo from every angle before finalising the design.


logo design gone wrong

Something tells us that this TSA security logo isn’t exactly giving the message it was supposed to…

Hilton Worldwide

logo design gone wrong

When it comes to design, alignment is so important. For the perfectionists out there, this Hilton Worldwide logo might be painful to look at.


logo design gone wrong

I don’t think we need to explain why this logo for Locum, a Swedish property management company, is an epic design fail.


logo design gone wrong

Doughboys aren’t exactly their food to us with this interesting choice of logo.

So, that’s our pick of logo design gone wrong. Which is your favourite?

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